LINCOLN, NE (October 30, 2025) – SERVA Electrophoresis products are now available for purchase in North America directly through LICORbio. Customers in Europe can continue to purchase directly from SERVA’s headquarters in Heidelberg, Germany, and LICORbio’s distribution partners will begin serving territories outside North America and Europe.
This completes LICORbio’s electrophoresis workflow with an expanded portfolio of reagents, consumables and instrumentation. Among the products now available directly through LICORbio are SERVA’s BluePower™ Power Supplies, BlueVertical™ PRiME™ Mini Tanks and SERVAGel™ Precast Gels including tris-glycine and native PAGE formulations.
“SERVA is already well known to many researchers in Germany,” said Bambi Reynolds, senior vice president and general manager of LICORbio. “We’re eager to leverage our global infrastructure and distribution network to provide their world-class products to more researchers in North America and beyond.”
“We are overjoyed that LICORbio is now bringing SERVA’s proprietary technologies and electrophoresis expertise to a broader global market,” said Marc Seidler, product manager at SERVA Electrophoresis. “This demonstrates our shared commitment to support our customers’ electrophoresis workflows at every step from sample preparation to documentation.
“Starting now, our customers in North America and around the globe will directly benefit from SERVA’s most impactful electrophoresis products," said Katie Schaepe, director of marketing at LICORbio. “This is a major step toward integrating and unifying our complementary portfolios, and we’re now better positioned to scale with and adapt to the rapidly changing needs of protein, DNA, and RNA researchers worldwide.”
LICORbio is a global pioneer in groundbreaking fluorescent imaging systems and analytical tools that empower scientists to uncover new insights in proteomics, genomics, and cell biology. With a history of innovation and an unwavering commitment to research excellence, LICORbio delivers trusted solutions that accelerate discovery and reproducibility in the lab.
Media Contact:
Katie Schaepe
Director of Marketing
LICORbio
katie.schaepe@licorbio.com
402-467-0800